Free Diagnostic · 21 Questions · 5 Minutes

Why Isn't My Studio Full?
The Studio Audit.

A 21-question diagnostic that identifies exactly where your acquisition and conversion systems are breaking down — and what to fix first. No fluff, no guessing. Just clarity.

Referral RelianceIntro Offer ConversionPaid Traffic

The Audit — 21 Questions

0 / 21 answered

QUESTION 01

How are most of your new clients currently finding you?

Word of mouth / referralsSocial media (organic)Paid ads (Meta/Google)Walk-ins / local searchPartnerships / events

QUESTION 02

What percentage of your reformer spots are filled on a typical week?

Under 40%40–60%60–75%75–90%Over 90%

QUESTION 03

Do you currently run paid advertising (Meta or Google)?

Yes, consistentlyYes, but inconsistentlyTried it but stoppedNo, never tried

QUESTION 04

What is your current intro offer for new clients?

First class freeDiscounted intro packNo specific offerTrial membership

QUESTION 05

How do you follow up with leads who enquire but don't book?

Automated email sequenceManual follow-upWe don't follow upDMs only

QUESTION 06

What is your intro session conversion rate (intro → membership)?

Under 20%20–35%35–50%50–65%Over 65%

QUESTION 07

How do you price your intro offer?

Free$1–$20$21–$40$41–$60Full price

QUESTION 08

Do you have a dedicated landing page for your intro offer?

Yes, optimised and convertingYes, but basicNo, just our website homepageNo landing page at all

QUESTION 09

How quickly do you respond to new enquiries?

Within 5 minutesWithin 1 hourWithin 24 hoursLonger than 24 hours

QUESTION 10

What is your average class size vs. your reformer capacity?

Under 40% capacity40–60% capacity60–80% capacityOver 80% capacity

QUESTION 11

Do you have a referral programme for existing members?

Yes, structured with incentivesInformal — we ask but no incentiveNo referral programme

QUESTION 12

How often do you post content on Instagram?

Daily3–5x per week1–2x per weekLess than once a weekRarely or never

QUESTION 13

Do you currently retarget website visitors or Instagram engagers with ads?

Yes, activelySet up but not optimisedNo

QUESTION 14

What is your monthly ad spend (if any)?

$0 — not running ads$1–$300$300–$800$800–$2,000Over $2,000

QUESTION 15

How do you track where your new clients come from?

CRM / booking software trackingManual spreadsheetWe ask them verballyWe don't track this

QUESTION 16

Do you have a membership or package structure that encourages long-term commitment?

Yes, monthly memberships with auto-renewalYes, packs but no auto-renewalCasual / pay-per-class only

QUESTION 17

How would you describe your studio's local competition?

Very competitive — multiple studios nearbyModerate — a few competitorsLow — we're the only reformer studio nearby

QUESTION 18

Do you have Google Business reviews and an active Google profile?

Yes, 50+ reviews and activeYes, but under 20 reviewsClaimed but not activeNot set up

QUESTION 19

What is your average client lifetime value (LTV)?

Under $500$500–$1,500$1,500–$3,000Over $3,000I don't know

QUESTION 20

Do you have a system for re-engaging lapsed members?

Yes, automated win-back sequenceWe reach out manuallyNo system in place

QUESTION 21

What is your biggest bottleneck right now?

Not enough leads coming inLeads enquire but don't bookClients book intro but don't convert to membershipRetention — clients cancel too soonAll of the above

21 questions remaining — answer all 21 to get your full picture.

Why Isn't My Studio Full?The Studio Audit.

Why Isn't My Studio Full?
The Studio Audit.